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Today’s recruiting is different. The old transactional models aren’t necessarily gone, but they’re augmented by an entirely new set of approaches and platforms borrowed from marketing. That’s right; recruiters are now marketers. 
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Lydia Gracia's curator insight,
October 2, 2014 2:15 PM
Une histoire à compléter par vos clients... ce n'est peut être pas la même mais c'est son expérience de vous! 
Michael Williams StoryCoaching's curator insight,
October 5, 2014 3:11 PM
Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.
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From
curatti
CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds. Via Martin (Marty) Smith
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What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?
Jessica Kelly's curator insight,
November 12, 2013 3:45 PM
First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well. 
Carol Sherriff's curator insight,
November 14, 2013 5:12 AM
Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.
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Susan Velez's curator insight,
October 5, 2013 12:50 PM
Awesome video and I know that story telling can be very powerful. I guess it's time to start reading more stories so I can get better at telling stories. 
Katherine Anne's curator insight,
October 7, 2013 5:48 PM
I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information.
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Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?
He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone.
Here's how you write posts your readers crave.
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An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
's comment March 16, 2013 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment,
March 17, 2013 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
's comment March 17, 2013 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Here are the best articles from across the web that I can find on using stories and storytelling in business. I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat! I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part-
's comment August 13, 2013 12:03 PM
Thank you!
's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight,
September 7, 2013 8:15 AM
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!! |
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Learn how to make your content marketing interesting, even if your industry isn't.
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Rescooped by Alessandro Rea from Must Market |
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Step by step storytelling instructions.
I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:
* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.
Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?
These "objections" are FALSE because:
* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.
Great Scoop by Jack. Marty
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Rescooped by Alessandro Rea from Content curation trends |
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Great slides! I like the clean design and meaningful content of each slide.
We can always use more marketing tips, enjoy.
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Rescooped by Alessandro Rea from Must Market |
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![Content Marketing Is The New SEO [Infographic] | Writing_me | Scoop.it](https://img.scoop.it/JzVjU7xf9A9vD3Ss5QPKATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or
The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".
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Rescooped by Alessandro Rea from Curation, Social Business and Beyond |
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
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Scooped by Alessandro Rea |
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Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!
